First Impressions...

The difference between being heard and being ignored...

and you have 3 seconds to make yours!

The JOY CODE builds that signature style, confidence, and presence that will get you noticed.


Picture of Discover Joy Ruffin

Signature Style & Stamp

Discover the Joy Code and dress with style
and confidence to create a real presence.

Picture of Leading Ladies Joy

Leading Ladies Leaving Legacies

Joy interviews inspired and inspiring women
from all walks of life.

Picture of Joy Podcast

BIZtoBIZ with Joy

Joy's weekly live showcase of
local Floridian businesses.

podcast logo

First Impressions...








the difference between being heard and
being ignored...

and you have 3 seconds
to make yours!

The JOY CODE builds their signature style, confidence, and presence that will help get you noticed!

Picture of Discover Joy Ruffin

Signature Style & Stamp

Discover the Joy Code and dress with style
and confidence to create a real presence.

Picture of Leading Ladies Joy

Leading Ladies Leaving Legacies

Joy interviews inspired and inspiring women
from all walks of life.

Picture of Joy Podcast

BIZtoBIZ with Joy

Joy's weekly live showcase of
local Floridian businesses.

podcast logo

Embrace Your Signature Style with

A Masterclass in Style

Dress in Your Stand-Out Signature Style. Discover how to Show Up as the best version of you in the Zoom square or in Person no matter the size of your wallet, your weight, or your height!

Learn to Shop Online

It is time to look your best. Learn how to shop online for the best deals. To dress for success. I have learned from the corner office, the presentation stage, runway show productions, New York’s Fashion Institute of Technology

Tips, Tricks, and Techniques

Join with me as I share with you some top tips and tools that will elevate your image to attract the clients and opportunities that you desire. It is all about "Inspiring Passion, Potential, and Purpose".




My new weekly show showcasing local Floridian Businesses and all that they have to offer. In partnership with The Better Business Bureau of South Florida and The Caribbean and The Florida Virtual Entrepreneur Center (FLVEC)

67% of people who watch a video will go on to purchase; however,

the show is not a pitch fest.



It’s all about framing the problem, the solution, and the target audience that your product or service best serves—and I’ll work with you to polish the process. My 30-minute BIZtoBIZ with Joy will air every Tuesday LIVE on Facebook at 7:00 PM EST and available for viewing on my LinkedIn, Twitter, and Youtube platforms.

Christie C.

"Joy has inspired me to find my true signature style and help me put it together. Plus, I really enjoyed all the insider fashion tips she included with the brochure."

Elena S.

"I love the way Joy approaches how one can have their own signature style. I am a person who knows about fashion and style, yet; Joy has opened my eyes to so much more. I was not aware of before our connection and, for that, she will always be my go-to person with any concerns about my signature style. I love her and her style!"

Carla S.

"This brochure gave me a completely new perspective on the subtle communication we have when we dress for success and a style that you can call your own."

Powered by Soul Software

Designed by Soul Creatives

Joy Logo

Embrace Your Signature Style with

Joy Ruffin Logo

Learn to Shop Online

It is time to look your best. Learn how to shop online for the best deals. To dress for success. I have learned from the corner office, the presentation stage, runway show productions, New York’s Fashion Institute of Technology

Tips, Tricks, and Techniques

Join with me as I share with you some top tips and tools that will elevate your image to attract the clients and opportunities that you desire. It is all about "Inspiring Passion, Potential, and Purpose".

My new weekly show showcasing local Floridian Businesses and all that they have to offer. In partnership with The Better Business Bureau of South Florida and The Caribbean and The Florida Virtual Entrepreneur Center (FLVEC)

67% of people who watch a video will go on to purchase; however,
the show is not a pitch fest.

It’s all about framing the problem, the solution, and the target audience that your product or service best serves—and I’ll work with you to polish the process. My 30-minute BIZtoBIZ with Joy will air every Tuesday LIVE on Facebook at 7:00 PM EST and available for viewing on my LinkedIn, Twitter, and Youtube platforms.

Christie C.

"Joy has inspired me to find my true signature style and help me put it together. Plus, I really enjoyed all the insider fashion tips she included with the brochure."

Elena S.

"I love the way Joy approaches how one can have their own signature style. I am a person who knows about fashion and style, yet; Joy has opened my eyes to so much more. I was not aware of before our connection and, for that, she will always be my go-to person with any concerns about my signature style. I love her and her style!"

Carla S.

"This brochure gave me a completely new perspective on the subtle communication we have when we dress for success and a style that you can call your own."

Powered by Soul Software

Designed by Soul Creatives