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About Joy

Joy Ruffen has always had a keen eye for fashion, design, and style. Around the age of 13, as a budding seamstress, her home economics teacher pulled her aside in awe of her intuitive knowing of harmony and balance. These words resonated and a future-stylist was born.


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Your first steps to leading with style.

Studied at Fashion Institute of Technology

She won the “Best Dressed Award” from the School of Design in Cleveland, Ohio. And, in a moment she’d never forget, her sense of fashion and natural eye for design principles were enthusiastically pointed out by the head designer in her first position as assistant designer at “Smartee,” a leading sportswear brand.   Joy went on to study at the world-renowned Fashion Institute of Technology in New York City. It was here that her awareness of style, attention to detail, and her killer instincts landed her in the exciting world of Fashion Merchandising.

First Black Fashion Rep. For Vogue/ Butterick

A couple of Joy’s many career highlights include: being bestowed with the honor of first black fashion buyer at the high end specialty store, Best and Company, in NYC, where Jacqueline Kennedy would frequently be spotted shopping. Add to this, she was also the first black fashion representative for Vogue/Butterick, which allowed her the opportunity to travel all around the country for seven years.

Additionally, Joy has had much experience producing runway shows from start to finish (including: hiring all of the models, makeup artists, and hairstylists, and accessorizing the looks) for high-end department stores such as Neiman Marcus, Saks Fifth Avenue, Nordstroms, Bloomingdales, and Macys.


Great Privilege

The great privilege of getting to know Maya Angelou is another of Joy’s fondest memories. Maya’s younger brother attended the same school as Joy, which allowed for them to develop a friendship and for Joy to become the recipient of many seeds of Maya’s profound wisdom, which have been deeply bestowed in her heart and graciously shared with others.

2nd Act Women work with Joy

Today, Joy stands for professional women, catering to those like herself who are in their 2nd. Act. Those women who desire to shine and excel in whatever it is that they do career wise. These women are still feeling vital, vibrant and valuable and wanting to empower other women to feel the same. 

Signature Style Specialist

Her passion and purpose is for women to feel incredible about themselves on the inside and to look equally amazing on the outside. She teaches how to acquire the look of elegance and sophistication, with ease. When her clients walk into a room, they command it by projecting confidence, integrity, and charisma, firmly standing in their power.   Joy is also a seasoned professional speaker and shares a passionate message on Women’s Empowerment, overcoming limiting beliefs, and showing up in the world as your best self.

Contact JOY

Your first steps to leading with style.


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